search engine optimization (seo)
Struggling to Get Found Online?
Need a Competitive Edge?
We’ll Put You on Page 1!
At miramar with specialize in data-driven SEO strategies tailored for municipalities, community based organizations and small businesses.
why seo matters
75% of searchers never scroll past page 1
Businesses see 200% ROI on average from SEO
Users trust sites that rank well organically
The importance of Search Engine Optimization (SEO) cannot be understated as it can mean the difference between someone finding your business or not. Years ago it was pretty easy to "game" the system and take advantage of techniques that gave you an edge in search rankings. Fast forward to now and search engines have evolved to penalize websites that try to use these tricks.
The focus now is quality content that is relevant, up to date and properly structured. Miramar can do regular SEO reviews of your website for keywords and make enhancements where needed to ensure the best possible SEO.
services
technical SEO
Behind every successful website is a solid technical foundation. We focus on the nuts and bolts—like fast load times, mobile responsiveness, and top-notch security—to make sure your site performs at its best. Plus, we fine-tune your site so search engines can easily find, crawl, and index your pages, helping you show up where it matters most.
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Crawlability – Ensuring search engines can access and navigate your site
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Indexing – Controlling which pages appear in search results
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Site Speed – Optimizing load times for better performance and rankings
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Mobile Optimization – Making your site responsive and mobile-friendly
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Structured Data – Using schema markup to enhance search visibility
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Canonicalization – Preventing duplicate content issues
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HTTPS Security – Securing your site with SSL for trust and ranking
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Core Web Vitals – Meeting Google’s performance metrics for UX
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XML Sitemap – Guiding search engines through your site’s structure
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Robots.txt – Managing crawler access to specific site areas
content & on-page
Great content isn’t just about keywords—it’s about connection. We craft informative, engaging, and easy-to-read content that positions you as an expert in your field. By aligning with what Google values—relevance, clarity, and usefulness—we help your site attract the right audience and turn visitors into loyal customers.
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Keyword Optimization – Strategically placing relevant search terms
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Title Tags – Crafting compelling, keyword-rich page titles
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Meta Descriptions – Writing concise summaries to boost click-through rates
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Header Tags (H1–H6) – Structuring content for readability and SEO hierarchy
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Content Quality – Ensuring depth, originality, and relevance
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Internal Linking – Connecting related pages to guide users and crawlers
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Image Optimization – Compressing images and using alt text for SEO
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URL Structure – Creating clean, descriptive, and keyword-friendly URLs
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User Engagement – Enhancing dwell time through valuable content
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Content Freshness – Updating and publishing timely, relevant material
off-page & local
When people search for solutions close to home, your business/organization should be front and center. We optimize your website to rank in location-based searches, making sure that your website is visible in the areas that matter most.
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Backlinks – Earning high-quality inbound links from authoritative sites
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Domain Authority – Building trust and credibility through external signals
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Social Signals – Engagement from platforms like Facebook, X, LinkedIn, etc.
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Brand Mentions – Unlinked references that still boost visibility and trust
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Guest Posting – Publishing content on other sites to gain exposure and links
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Google Business Profile – Optimizing your local listing for visibility
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NAP Consistency – Ensuring Name, Address, Phone number are uniform across directories
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Local Citations – Listings on local directories like Yelp, Yellow Pages, etc.
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Reviews & Ratings – Managing customer feedback on platforms like Google, TripAdvisor
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Local Link Building – Acquiring links from community sites, local news, and organizations
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring and formatting digital content so that it can be easily understood, extracted, and cited by AI-powered search engines and language models—like ChatGPT, Google SGE, Perplexity, Claude, and Bing Copilot.
Unlike traditional SEO, which focuses on ranking in search engine results pages (SERPs), GEO is about ensuring your content appears directly in AI-generated answers, summaries, and voice responses—even when users never click a link.
Why GEO Is Important Now?
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AI is changing search behavior: Over 40% of search interactions in 2025 are influenced or answered by AI assistants or zero-click interfaces.
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Decline in traditional search traffic: Gartner predicts a 25% drop in classic search volume by 2026 as generative engines dominate.
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Visibility depends on citation, not ranking: Even top-ranked pages may be ignored if they aren’t structured for AI extraction.
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User journeys start with AI: Platforms like ChatGPT and Perplexity are now the first stop for many users seeking information.
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Brand authority is built through mentions: GEO ensures your brand is referenced in AI-generated content, not just listed in search results.
In short, GEO is the new frontier of digital visibility.
If your content isn't optimized for AI, you're invisible to a growing share of users.
Need help understanding SEO & GEO?
Want assistance adapting your content for SEO & GEO?
process
1
Discovery & Audit
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Strategy & Planning
3
Implement & Reports
4
Ongoing Optimization